Advertisers of the world, listen up. You have nothing to lose but your inhibitions with the print media. You know that love is so 2010s. Engagement thrives on spite. True audience dedication comes from shared disgust. Hate-read, hate-watch, hate-like and hate-share content have revolutionised digital consumption. But hate-content needs proper curation that will raise it above the rabble’s same-old rousing. Enter print media.
The printed word and image – cutout-able, file-able, frame-able, fold-able – and not the slippery goo-sludge of digital, can add value to hate-content. True rage-bait influencers are ready to put putdowns in tangible, permanent ink. Consumers will look at/read every distaste-fuelled headline, head-shaking opinion, graphic, meme and comment on them with equal or more vitriol – thereby providing print with further unlimited material to, well, print. Every outraged discussion can have a physical home, which in 2025 can be taken seriously only in print. And what could be more satisfying for companies to be taken seriously than hate? So, get ready to advertise in a growing, qualitative space where retail consumers of all kinds feel compelled to hate-read or hate-look in a newspaper that allows her or him to rage along some ridiculous opinion. Cash in on all that fury that only print can bring you under one roof.
