Introduction
In honor of National Vinyl Record Day on August 12, Nissan is debuting a special limited-edition LP titled Driven by Electric Beats or Nissan Electric Beats. This exclusive album, with only 1,000 copies available, is more than just a musical offering—it’s a celebration of the driving experience and a testament to the importance of diversity in the music industry. By merging the world of lofi music with vinyl records, Nissan creates a unique product that resonates with both automotive enthusiasts and music aficionados.
A Unique Collaboration
Driven by Electric Beats represents a groundbreaking collaboration between Nissan and two distinguished artists, Dope Candi and Harold “HB” Burns. Both artists are integral to Nissan’s Electric Beats program, which aims to elevate the voices of Black musicians and foster diversity in music production. This initiative reflects Nissan’s broader commitment to inclusivity and creativity within the arts.
The album is designed to embody the feeling of driving at different times of the day, with tracks that draw inspiration from both morning and evening commutes. This duality highlights how music can enhance the driving experience, making each journey more immersive and enjoyable. The collaboration is a testament to how artistic partnerships can bring about innovative products that celebrate both music and automotive culture.
Where to Find It
Priced at $23, this collectible LP is available both online and at two iconic Nashville locations: The Groove Nashville and the National Museum of African American Music (NMAAM) Amplify Store. The limited nature of the release adds to its exclusivity, making it a coveted item for vinyl collectors and music lovers alike. By offering the album at these prominent venues, Nissan ensures that fans have easy access to this unique musical experience.
From Digital to Physical: Lofi Music Meets Vinyl
Building on the success of Nissan’s Lofi Girl animated film—a four-hour visual journey through a Japan-inspired landscape—the automaker is now translating the essence of lofi music into a physical format. The Driven by Electric Beats LP features a zoetrope pattern on the vinyl that animates as the record spins, adding a dynamic visual element to the listening experience. Each side of the picture disc showcases illustrations of a man and woman driving a Nissan Ariya, their movements synchronized with the music, creating a captivating synergy between sound and visuals.
This innovative approach not only celebrates the artistic potential of vinyl records but also enhances the listener’s connection to the music. The physical presence of the record, combined with the visual effects, makes this album a unique collector’s item that stands out in the world of lofi music and vinyl.
A Soundtrack for Every Drive
The Driven by Electric Beats LP offers two tracks that reflect the dual personality of the Nissan Ariya, an all-electric vehicle known for its powerful yet peaceful driving experience. The first track, Electric Dawn, is crafted to energize and inspire listeners during their morning routines, providing a motivational boost as they start their day. In contrast, the second track, Nightscape, is designed to help listeners unwind and relax at the end of the day, offering a calming soundtrack to aid in decompression.
These tracks are more than just music; they serve as tools for enhancing concentration, reducing stress, and promoting overall well-being. Research supports the benefits of lofi music in these areas, highlighting its ability to improve mental performance and foster relaxation. By incorporating these elements into the album, Nissan underscores the therapeutic potential of music in everyday life.
Each side of the record concludes with a locked groove that features the distinctive sound of the Nissan Ariya’s drive. This feature continues to play until the record is stopped, providing a meditative listening experience that complements the album’s themes of tranquility and movement.
Supporting a Greater Cause
Nissan’s Driven by Electric Beats project is not just about celebrating music and innovation; it also supports a meaningful cause. Proceeds from the album will benefit the National Museum of African American Music (NMAAM), a Nashville-based institution dedicated to preserving and celebrating the contributions of Black musicians across various genres. Since its inception in 2021, NMAAM has played a crucial role in cultural preservation, and Nissan’s partnership with the museum highlights the automaker’s commitment to supporting diverse voices in the music industry.
Final Thoughts
With Driven by Electric Beats, Nissan has created a unique and compelling product that merges the worlds of music, art, and automotive culture. The album offers a rich listening experience that reflects the brand’s dedication to innovation and diversity. Whether you are a vinyl collector, a fan of lofi music, or simply someone who appreciates the power of music to enhance daily life, this limited-edition LP is sure to make a lasting impression. Don’t miss the chance to own a piece of this groundbreaking collaboration that celebrates both the art of driving and the vibrant diversity of musical expression.
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