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Hi. I’m Sharon Jurd and welcome to my Biz Blitz video. Today, I want to talk to you about how to get more speaking gigs.
If you’re a speaker and it’s a part of your business, and you find that you are not getting asked to do presentations and come and speak for audiences, what do you need to do to get more of that?
I’m going to share with you just a couple of points that have helped my speakers in SMJ Coaching Insitute.
Firstly, research events. The people who are holding events, who are promoters, are actually organising at least 12 months out, sometimes two years out. Look at the events that are happening now, and research the next time they will be happening. Sometimes they happen each year or every second year.
Then, make contact with those promoters or event organisers to talk about next year. I’ve got bookings for speaking gigs into next year already, into mid next year because I’ve been speaking to event holders or event organisers all the way through 2019 knowing that they will engage me to speak at the 2020 events.
You’ve got to be working well in advance. A lot of people are calling up event organisers a few months out, they’ve already got their speakers lined up, they’ve already got the marketing going, it’s way too late then.
Secondly, talk to everyone you know. Think about all the people who are holding their own events, talk to them, suggest that it might be a good idea for you to come along and add value to their audiences even if there’s not a multi-speaker event, they may speak themselves all the time, but if you suggest you come along and you have some value to add, then they will definitely say yes for you to come along.
Tell people who aren’t holding events, you have to tell everybody that you are speaker and you have to remind them on a regular basis because they forget that that’s what you do, even if they see it on social media, day in and day out, that you’re a speaker, they still forget so you have to be reminding people of what you do. Everywhere you go, you should be saying, “Can I speak on your podcast?“, “Can I speak at your event?”, “Can I come and speak to your team?” and make suggestions around what you could do for them.
Because some people go, “You just speak from stage, you don’t run workshops.“ Well, yes I do and other people might say, “I thought you just run workshops, I didn’t realise you spoke from stage.“
You’ve got to be reminding them that you have a suite of added value that you can bring to their team, their audiences and so forth.
Thirdly, hold your own events. I know many speakers who have built their speaking business around orginally holding their own events, getting credibility as a speaker, getting video footage, getting photos, building that profile around them being a speaker, and it encourages other people to go, “I saw Sharon speaking at her own events, I’m wondering if she would come and speak at my event.”
So there are my three points. One, research the events in the future, not that’s happening now, talk to everyone you know, make sure you’re reminding them that you are a speaker and what you actually do. Thirdly, hold your own events. Don’t be scared to do that. It doesn’t have to be 400 people, it can be 4 people, 6 people, or 8 people and get the footage, and get the credibility around you becoming a speaker.
If you think that this video has been of value, please share it out to your family, friends and colleagues, because I want to help as many people as I can and I need your help to do that.
I’m Sharon Jurd and we’ll talk very soon.