The Euphoria star, 27, is teaming up once again with natural soap brand Dr. Squatch, following her steamy bubble bath ad earlier this year. But this time, it’s not just about bubbly visuals — it’s about the actual bath.
In what might be the wildest beauty collab of 2025, Dr. Squatch is launching “Bathwater Bliss”, a limited-edition bar soap infused with exfoliating sand, pine bark extract — and yes, a splash of the suds from Sweeney’s original bath scene. The brand claims it “channels two of the best places on Earth: the great outdoors and Sydney Sweeney’s bathtub.”
From Viral Ad to Viral Soap
Sweeney previously stripped down for a sensual ad campaign with Dr. Squatch, lounging in a tub and promoting their Natural Body Wash. Now, the same bathwater from that shoot has been repurposed — bottled and blended into just 5,000 bars of soap.
Talking to GQ, Sydney Sweeney said, “I honestly think it’s a really fun, full-circle moment, because fans always joke about wanting my bath water…I was like, This is just such a cool way to have a conversation with the audience and give them what they want. But then also hopefully encourage them to take care of themselves in a healthy way.”
When and Where to Buy
If you’re curious (or committed), Bathwater Bliss goes on sale Friday, June 6 at noon EST, exclusively through Dr. Squatch — but only 5,000 bars will be made, and it’s expected to sell out fast.
According to Dr. Squatch, “100 lucky winners will be chosen to own the only bricc made with Sydney Sweeney’s very own bathwater. Enter the giveaway, then mark your calendar for the full drop — you won’t want to miss this!”
The soap priced at $8.00 and the company on its product page says, “A perfect combination of the two best places on the planet: The outdoors and Sydney Sweeney’s bathtub. Experience the ultimate blend of outdoor serenity with refreshing notes of pine, Douglas fir, earthy moss, and a touch of Sydney’s very own bathwater.”
