Maruti Suzuki’s Grand Vitara has raced ahead in the mid-size SUV segment, becoming the fastest model in its category to clock 3 lakh unit sales in just 32 months. The milestone marks a significant achievement for Maruti Suzuki, solidifying its foothold in the competitive SUV space.
A major driver behind this success is the popularity of the Grand Vitara’s Strong Hybrid variants, which registered 43% year-on-year growth in FY24-25. The model’s appeal is further bolstered by features like the Suzuki ALLGRIP SELECT 4×4 system with 6-speed automatic transmission, combining performance and versatility.
Partho Banerjee, Senior Executive Officer, Marketing and Sales, MSIL, credited the customers for the success: “We thank our 3 lakh strong Grand Vitara family for their trust in Maruti Suzuki. The Grand Vitara has been a catalyst in strengthening our position in the mid-SUV market, combining bold design, advanced technology, and safety features tailored for the tech-savvy Indian consumer.”
To commemorate the achievement, Maruti Suzuki has launched a new campaign titled ‘Driven by Tech’. The television commercial depicts the Grand Vitara as an extension of its users’ personalities — featuring a tech entrepreneur who values hybrid performance and a businesswoman who thrives off-road with ALLGRIP 4×4.
The 2025 Grand Vitara also brings refreshed offerings, including optional panoramic sunroofs in Zeta and Alpha variants, alongside upgrades like R17 alloy wheels, 360 camera, ventilated seats, wireless charging dock, and a Clarion sound system. Safety remains a key focus with six airbags, 3-point seat belts on all seats, ESP with hill hold assist, ABS with EBD, and Isofix child seat mounts standard across all trims.
The Maruti Suzuki Grand Vitara comes with multiple powertrain options: a 1.5-litre Intelligent Electric Hybrid and a 1.5-litre K-series Dual Jet, Dual VVT engine paired with Smart Hybrid technology. The electric hybrid variant, coupled with an e-CVT, delivers a combined output of 115.56bhp and 122Nm of peak torque. In comparison, the K-series engine produces 103bhp and 136.8Nm of torque, and is available with either a 5-speed manual or a 6-speed automatic transmission. The Grand Vitara CNG comes with the 1.5-litre K-series dual-jet, dual-VVT petrol engine, delivering a maximum output of 87bhp and peak torque of 121.5Nm.
Notably, the K-series engine also offers a four-wheel drive option equipped with Suzuki’s ALLGRIP system, featuring Auto, Sport, Snow, and Lock drive modes for enhanced versatility across terrains.
Maruti Suzuki India Limited reported total sales of 180,077 units in May 2025, reflecting a 3.2% growth over the 174,551 units sold in the same month last year. This increase was primarily driven by a sharp rise in exports, which surged by 79.8% to 31,219 units from 17,367 units in May 2024.
However, domestic sales saw a slight dip, with 138,690 units sold compared to 146,694 units a year earlier. Within this, passenger vehicle sales declined to 135,962 units from 144,002 units, while sales of the Super Carry light commercial vehicle edged up to 2,728 units from 2,692 units. Deliveries to other OEMs also dropped slightly to 10,168 units from 10,490 units.
Despite the overall domestic decline, the utility vehicle segment — which includes popular models like the Brezza, Ertiga, and Grand Vitara — showed resilience, posting a modest 1.3% increase in sales to 54,899 units from 54,204 units in May 2024.
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